This article explains how you can use RSS feeds to track mentions of your company (or museum) in various blog search sites: Ego Searches and RSS.
It's a good place to start if you're not sure what people are saying about your institution, exhibitions or venues or whether they might already be creating content about you. Don't forget to search Flickr and YouTube too.
hey mia
for egosearches across the web, flickr, youtube and wikipedia all in the one place there is also this nifty tool . . . . .
http://au.alpha.yahoo.com/
seb
Ta! I found a great review on dooyoo that said "The Museum of London was not on my first list of visits but it should have been."
Btw I don't think most people here know the difference between an Australian and a New Zealander, except that Australia has Neighbours/Home and Away.