In a post titled, What is Web 3.0?, Nicholas Carr said:

"Web 3.0 involves the disintegration of digital data and software into modular components that, through the use of simple tools, can be reintegrated into new applications or functions on the fly by either machines or people."

And recently I went to a London Geek Girl Dinner, where Paul Amery from Skype (who hosted the event) said
"the next big step forward in software is going to be providing the plumbing, to provide people what they want, where they want …start thinking about plumbing all this software together, joining solutions together… mashups are just the tip of the iceberg".

So why does that matter to us in the cultural heritage sector? Without stretching the analogy too far, we have two possible roles – one, to provide the content that flows through the pipes, ensuring we use plumbing-compatible tubes so that other people can plumb our content into new applications; the second is to build applications ourselves, using our data and others. I think we're are brilliant content producers, and we're getting better at providing re-usable data sources – but we often don't have the resources to do cool things with them ourselves.

Maybe what I'm advocating is giving geeks in the cultural heritage sector the time to spend playing with technology and supplying the tools for agile development. Or maybe it's just the perennial cry of the backend geek who never gets to play with the shiny pretty things. I'm still thinking about this one.

This post on 'What comes after post-processualism' caught my eye, I guess because I have a fascination with the ways in which archaeological theory affects database design and digitisation strategies. I either work with contract archaeologists or on a post-processual site and the structural requirements are quite different, though both fundamentally rely on single context recording.

We have to face the fact that archaeological theory is quite simply no longer at the heart of archaeology, as it perhaps was from the 1960s until the end of the 1980s.

Instead we have seen over the last few decades an enormous expansion of commercial archaeology, now controlling far more funding than the Universities and responsible for the lion share of archaeological research. We may or may not like that fact and what it led to in terms of research results but commercial archaeology is undeniably today a far bigger player in the discipline than its poor sibling, University-based research.

I'm sure it'll be eons before it trickles down into the museum sector, but it's an interesting change:

Nielsen/NetRatings to use total time spent by users of a site as its primary measurement metric

In a nod to the success of emerging Web 2.0 technologies like AJAX and streaming media, one of the country's largest Internet benchmarking companies will no longer use page views as its primary metric for comparing sites.

Nielsen/NetRatings will announce Tuesday that it will immediately begin using total time spent by users of a site as its primary measurement metric.

Nielsen/NetRatings will still report page views as a secondary metric, and it will continue to reevaluate its primary metric as technology continues to evolve, Ross added. "For the foreseeable future, we will champion minutes if you are comparing two sites. Going forward, we'll see what that equates to in terms of true advertising opportunity," he said.

Meta-social networking

I've been wondering how long it would take for a meta-social networking site to emerge (or whether I should create one thereby making millions), allowing you to maintain active accounts on facebook, myspace, etc, with one single interface to read and post messages and comments, but of course Wired got there first. Sorta.

And yes, I did mean to post that many months ago! But it's still relevant because interoperability is only going to become more important in the social networking world.

This post on the Gartner "Hype Cycle for Emerging Technologies 2007" report includes the familiar Gartner Hype Cycle diagram, updated for 2007, which is more than you'll get from the Gartner site (for free, anyway).

Common Craft have produced videos on RSS in Plain English, Social Bookmarking in Plain English, Wikis in Plain English and Social Networking in Plain English (via Groundswell)

Also worth a look, Google Code for Educators "provides teaching materials created especially for CS educators looking to enhance their courses with some of the most current computing technologies and paradigms". They say, "[w]e know that between teaching, doing research and advising students, CS educators have little time to stay on top of the most recent trends. This website is meant to help you do just that" and it looks like it might also be useful for busy professionals who want to try new technologies they don't get time to play with in their day jobs (via A Consuming Experience).

Also from A Consuming Experience, a report on a talk on "5 secrets of successful Web 2.0 businesses" at the June London Geek Dinner.

On a random note, I noticed that the BBC have added social bookmarking to their news site:

I wonder if this marks the 'mainstreaming' of social bookmarking.

European search engine

EU OKs German Online Search-Engine Grant

The European Union on Thursday authorized Germany to give $165 million for research on Internet search-engine technologies that could someday challenge U.S. search giant Google Inc.

The Theseus research project — the German arm of what the French call Quaero — is aiming to develop the world's most advanced multimedia search engine for the next-generation Internet. It would translate, identify and index images, audio and text.

Fragmented European research efforts are one of the reasons blamed for the region lagging behind the United States in information technology. European companies in general spend far less on research than those based in other parts of the world, and the EU said the project should help change that.

I wonder how they'll identify and weight or rank European content. And will it be tied in with the European Digital Library?

I'm still catching up on news and various RSS feeds, here are just a few things that caught my eye.

These slides from a presentation on Open Source applications in archaeology are worth a look. They've included lots of screenshots, which is useful because it demonstrates that open source applications are becoming much more user-friendly.

Wired makes a compelling case for Twitter as a 'Social Sixth Sense':

Twitter and other constant-contact media create social proprioception. They give a group of people a sense of itself, making possible weird, fascinating feats of coordination.

In theory I just don't get Twitter but in practice I do read some long-running threads on various forums where people can post a quick rant about work, about their love life, or just add a random disclosure. If I know the people posting then I find those threads interesting. And I also love Facebook status updates for the same reason – they don't require a response but sometimes it's nice when they trigger one.

The BBC says "Photo tool could fix bad images" but I think it's far more likely to be used to create fake images. I guess I wouldn't have thought of an image that shows what was actually present as 'bad' – maybe it's not the best postcard if you want the recipient to think you were in an undeveloped paradise, but it's an accurate depiction of the scene.

I'm reminded of the way the Soviets would remove people from historic photos when they fell out of favour – now the ability to rewrite history is available for you at home!

A post from forrester.com on lessons for content on YouTube, and by extension on 'informal' online content generally. In summary, be sincere.

But first here are a few reasons why BlendTec succeeded — reasons you ought to pay attention to before trying it yourself:

  1. It's funny. It's visually arresting. It's short. These are three qualities your videos must possess. Here's another company that also succeeded with a visually arresting video: Ray-Ban.
  2. It's authentic. These guys are geeks. Wright told me the CEO — Tom Dickson, who's featured in the video — is an engineer. It comes across. This stuff ain't slick, folks, and if it were it wouldn't work. (I love the proud and cheesy smile while he watches his company's blender reduce some object to dust.)
  3. It's original. Figure out what your unique value is. Then film it and put it up there. Don't copy Blendtec, or Ray-Ban, or Dove. This may be the hardest part.
  4. It actually connects to the value of the product. You see these videos and you can't help saying "Can that blender really do that? Maybe I should get one." And many people do. You could be a hit on YouTube with a video that doesn't connect to the value of your product, but that will help your ego a lot more than your sales.

From willitblend.com: Speaking through YouTube, blogs.forrester.com.

Sometimes I think sincerity is regarded as daggy or unsophisticated, or just too simple to work; but I suspect it's part of the reason the participatory web has taken off.

More on the F word

I was thinking about all the fuss in the cultural heritage sector about Facebook on various museum-y discussion lists at the moment, and thought perhaps the off-line equivalent would be posts saying

"I've discovered this place where lots of young people hang out, interacting with each other in a really natural way. The thing is, institutions can't go there, only individuals. But this place is full of audiences we want to reach. So how can we engage with this new-fangled 'pub' thing?".

I guess what I'm asking is, is Facebook 'fit for [our] purpose' or are we just chasing it for the same reason marketers love youth social networking sites – it's a place where a hard-to-reach demographic hang out.

With that in mind, here's what Facebook does well:

…just how intrinsic the use of Facebook is today among younger scholars – grad students and junior faculty – in their scholarship and teaching. Facebook, for now, is often the place where they work, collaborate, share, and plan. Grad students may run student projects using Facebook groups; they may communicate amongst each other in inter-institutional (multi-university) research projects; they may announce speakers and special events to their communities.

I've been enmeshed recently in increasingly agonized conferences that concern themselves with "re-thinking scholarly communication" and grappling with understanding what tools might be used to facilitate new models of peer review, or facilitate research collaboration, or teaching — and all the while – of course – it has been happening anyway, using widely available tools that provide the flexibility and leverage that scholars have been seeking.

And here's why it's relevant to the cultural heritage sector:

…regardless of the ultimate fate of Facebook, the set of characteristics that it has established – the sense of community; user control over the boundedness of openness; support for fine grained privacy controls; the ability to form ad-hoc groups with flexible administration; integration and linkage to external data resources and application spaces through a liberal and open API definition; socially promiscuous communication – these will be carried with us into future environments as expectations for online communities.

From Working in Facebook, O'Reilly rader.